ACT Students Excel in International Market Simulation Game, Securing Top Global Rankings

During the 2023-2024 academic year, the Entrepreneurial and Corporate Marketing Strategy course (MKT 301) students, under the guidance of Dr. Eirini Tsichla, Assistant Professor of Marketing, had the opportunity to enhance their learning experience using a Market Simulation Game. The ACT students formed three teams that competed internationally.

The Game scenario required students to undertake the roles of Marketing Executives and lead the new marketing division of an international firm. Students were required to practice crucial business concepts, develop strategies, and practice problem-solving in a real-world business environment. Key strategic decisions included the selection of world markets, development of brands, design of advertising campaigns, and recruitment of salespeople. In addition, students were able to monitor and understand the impact of these decisions on the company’s financial performance.

Throughout this hands-on educational journey, this year’s students achieved a remarkable accomplishment: The three ACT teams were ranked among the top 15% of the student teams that ever played the game worldwide while two teams entered the top 10% Hall of Fame!

The students were rewarded for their performance by receiving their certificates and collecting their digital badges that showcase this achievement on their resumés and LinkedIn profiles.