Haris Lalatsis ‘05, Bachelor's Degree in Business Administration and MBA in Marketing

Haris Lalatsis graduated with a B.A. in Business Administration in 2005 and upon completing his obligatory army service, returned to earn an MBA in Marketing in 2008. After finishing his studies, he started working in market research and then in 2019, he launched his own market research company, ierax analytix. Currently, the company has offices in Thessaloniki and Athens, and collaborates with some of the biggest FMCG brands in Greece such as Lidl, Masoutis, Misko, Beyond Meat, Instacar and many more.

Haris also serves as a mentor in various incubators around Greece, a board member of Marketing Club Greece, and a TEDx speaker.

The best memory I have of ACT …

My bachelor’s graduation. You don’t feel it so much then, but you understand why it was so important after it was over. Also, the whole ceremony was beautiful, and I felt like we had achieved something so important.

My favorite professor was...

Well, I can’t name one, so I’ll name four: Vlachos, who made me love statistics with his vast knowledge; Kessapidou, for our epic fights while I was a student but whose teachings were so important in the real world; Kourkoumelis, who believed in me as few people did at that time; and Mousiades, who made me love market research.

My favorite spot on campus was …

all the labs and classrooms in the lower level of the Bissel Library. They were always so serene and calm, and I could concentrate there. It felt more to me like a university than the other buildings. And, it was cool during the hot days!

ACT helped me…

to prepare for the business world. It got me into a schedule, and I learned how to work. I Came in ACT a bit raw and got out a person who knew how to handle responsibilities. I needed some discipline and to be inspired.

The elements that characterize the identity of ACT graduates…

Innovation and a sense of creativity. We rarely like to stay still and we want to change things. I feel that most of us want to become something more.

For me ACT is ….

the place where I learned about my craft. Where I got to love what I do now, here is where I got ready for the business world. And I feel proud about that.

The best part of my job is …

listening to consumers and trying to understand them, and then, actually seeing my effect on some of the biggest brands in Greece, it’s thrilling.

I consider this an important moment in my professional journey…

when I decided to start my own business. A huge risk that almost nobody believed in. But I believed in it so that was enough, I guess. A leap of faith.

In the future, I want …

to try and be happier. It sounds sad, but I think we forget about it as we grow up. We put all these responsibilities on our shoulders, and we don’t remember to be happy.