Margariti, K., Hatzithomas, L., Boutsouki, C., and Tsichla, E. (2022)
Margariti, K., Hatzithomas, L., Boutsouki, C., and Tsichla, E. (2022). Luxury brand website design: Consumer attitude and behavior through perceived/classical aesthetics and perceived informativeness. 20thInternational Conference on Research in Advertising, Prague, 23-25 June
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